TYPOGRAPHY
Our main brand font is Patron. We’ve introduced three accent fonts that each type back to our new brand attributes: Bebas Neue, Palmer Lake, and Noto Mono.
Patron
Patron is our most versatile font.
In Black, it is perfect for headlines and statements.
In Light, its a crisp and readable, perfect for body copy.
A world where
ideas become outcomes
Accent Typefaces
This monospace font is our go-to code display face for blogs, but is also used as the kicker text with headlines to punctuate important information. Being a monospace typeface it also evokes a tech-y coder vibe which can be useful especially with a technical audience.
This slanted, hand-written style font is a nod to our human-centric value and evokes ideas of note taking and collaboration. It’s all caps structure gives it a demeanor of seriousness without being too decorative.
This typeface is bold but condensed and allows a lot of information to be packed into a tight space. Think of this type as our loud hello when you first meet us. In most cases, it is a substitute for headlines that might normally be set in Patron Black.